KKP Mississauga - Queensway

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What Is a Brand Identity, and How Is One Made?
Feb 18, 2019

Today’s entrepreneurs don’t need to be told that building a solid brand for a company is essential to marketing success. What’s more difficult to get across is the process for constructing that brand’s identity. While the idea of branding has been popularized, the complex system of creative processes that bring one to life and make it memorable to consumers is still very much a “black box” process. That means people understand widely that it happens, but most have no idea...