Personalize your mailers by name, graphics and special offer to drive greater response.
Today’s advancements in variable data printing (VDP) through KKP enable you to go far beyond “Dear Sir or Madam” to personalize your letters, postcards and other direct mail pieces.
Everyone appreciates it when they’re made to feel valued. And, if you address individuals within your target audience by name, recognize their interests and/or craft promotional offers specially for them, you’re apt to be well rewarded.
In a 1:1 Lab Case Study conducted by the Conference Board of Canada and published by Xerox Canada, direct mail response rates doubled with a relevant (i.e., personalized) campaign compared to a non-personalized effort.
Variable data printing makes it possible. You’ll create just one mailer. But, VDP allows text and graphics within the document to be customized according to your customer database — producing unique messages for each individual on your mailing list.
Using data you’ve collected on your customers and prospects, we’ll help you customize your messages to better appeal to each. Consider driving greater response for your next direct mail effort with personalized mailers from KKP that reflect:
· A recipient’s name or their company name
· Special offers based on purchase history or other information you know about the customer
· Varied photos or graphics based on each prospect’s age, gender or interests
· Personalized QR codes and URLs (i.e., website landing pages)